Google Tips and Recommendations on SEO

Everywhere around the web world the buzz is of Search Engine Optimization. Various industry experts share their advice and tips on the matter. People like me are all ears to grab any new SEO strategy that will help build the website rank in one way or the other.

What could be better than considering the SEO tips shared by Google itself? Google has developed a report card on its own products which will help any webmaster analyze his own SEO strategy. This report if taken into consideration and implemented well, your website might improve on three core fundamentals:

1. Getting better search engine results of your web pages.
2. Getting the bugs off that disturbs the page performance.
3. Attract visitors.

The summary of this report card goes like this:

URL Structure:
Your web page presentation on the search engine result can show tremendous improvement if you optimize the features like title tag, Meta description tag and the URL structure. This will help the users and the search engines know what the page is about and helps your page achieve a better ranking and in turn higher traffic.

Choose a simple URL structure which is easier to remember. Different forms of URL make it difficult to search for a particular content. This might often lead to 404 pages. The most common URL forms are easily remembered by the users and the pages get redirected to the preferred canonical link elements. Working towards the broken links and 404 pages will also help improve you page ranking.

Titles and Snippets:
The titles and snippets used to describe the page should be simple and easy to understand. A maximum of 60 words title tags can be used for this purpose. The usage of the words should be very selective and thought from the visitor's perspective. Then comes the snippet, it acts as the first user interface to the website. It should be exciting for the user so that he gets enticed to click on the website URL. Work towards the on-site optimization tools like keywords, internal linking and title tags.

Site Links:
This is the most useful tool for search makers. It indicates that they have found the information they are looking for. To achieve this target, make your site easy to navigate for search engines and users. Organized site structures with relevant anchor texts can make your site optimized to display site links. These links are then categorized as appealing and non-appealing. The appealing site links are the one which takes the visitors to the most relevant information they are searching for in the shortest span of time. To the get the maximum of this tool you can even block the unwanted or non-appealing site links.

The last point which I will be covering is the most important. It says the content on your website should be accessible form one clear link. The search engine should show up your website result as one clean main page result.

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