How to Prevent Some of the Basic Email Marketing Mistakes

Not Proofreading Your Emails

I'm constantly astonished at the number of emails I receive which have grammar and spelling errors, and the links are broken. Always, ALWAYS take a little time to read over your email before you send it out. Spell check your content and ensure that it flows properly. Submit a test email to view formatting issues. Make certain all your links work and that they point to the places you want them to.

Not Providing Value

One of the biggest factors why you could acquire a poor response from your campaigns is because you're not providing value. The best way to kill the responsiveness of your list is to constantly send promos, offers and sales emails. What you instead need to do is give people an excuse to open your emails. Give them value, look after their interests and construct a relationship with them. You want to appear as a professional source of valuable content, not as a sales person! Do this and the sales will come. Be 100% confident in the products and the person who created it. Ensure that the affiliate program is one you are proud to call your own.

Irrelevant or Poor Subject Lines

You know those annoying subject lines, which make you think that the email is about one thing and then you open it up to find it's about something completely different? Well, they've got your curiosity peaked and you've actually opened the email, but doesn't it annoy you to discover that it was just a sales tactic to get you to check out something, which you're no longer actually interested in? Me too.

Making your Emails Impersonal

Starting your email with "hey", "hey, how are ya?" and more often than not NOT treating your subscribers like a highly regarded client is a big no-no in email marketing. If you prefer to construct a relationship with your subscribers you ought to speak straight to them. Most auto responders also make personalizing emails easy - you simply insert some code into the email and it will automatically insert the recipients' individual name.

Emailing Frequency

There is no correct or incorrect frequency for emailing your list but there are a few key things to think of. Email too much (particularly sales emails) and people will become TIRED of seeing your name in their inbox. Email not enough and your future clients will forget who you are! Ultimately it's all up to you and it's worthwhile to track and test to see what works best in your business, BUT you have to wonder what damage the guys who email out 3 or 4 times A DAY are doing to their businesses.

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