SEO Tactics

Search engine optimization (S.E.O) is the process of improving presence of a website or a web page in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results. Other forms of search engine marketing (S.E.M) target paid listings.

Search Engine Optimizer or S.E.O Experts follows various methods to gain their audiences and Page Ranks in different search engines. These methods are known as S.E.O Tactics or S.E.O Strategies. Newbie's in S.E.O may follow unethical tactics due to lack of knowledge and it may result in loss of PR, audiences and even sometime website could be banned. Before following any S.E.O strategy for gaining PR and audiences, you should well researched on the tactic you are going to follow. The various methods followed in search engine optimization are as following:

Link Building: The process of establishing relevant, inbound links to your website which help your websites achieve higher ranking with the major search engines and drive targeted traffic to your site.

Directory Submission: Directory submission is the process of submitting a web site, its address, and description to a directory that allows submission by site owners.

Press-Release: Press Release is a form of article through which a company announces about its new products, services, and events to the media.

Social Book-Marking: In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can viewed by others and that let them know about new services and latest concepts which are making news in the online world. For example, Digg, Furl, My Web, Reddit are some of the most popular social bookmarking websites.

Article Writing: Defined as a detailed presentation of facts in an interesting form adapted to rapid reading, for the purpose of entertaining or informing the average person.

Blog Posting: Web log that is widely known as blog is a user-generated content on the internet. The subject of blog can range from personal diaries to music, video, business, in fact anything and everything.

Forum Posting: An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user and/or the forum set-up, a posted message might need to approved by a moderator before it becomes visible.

Forums have a specific set of jargon associated with them; e.g. A single conversation is known as a 'thread'.

P.P.C: P.P.C or pay-per-click is a S.E.O model in which the client company pays the S.E.O agency on the basis of the hits that originates for the S.E.O campaign.

Email Marketing: Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.

Google AdWords: Google AdWords is an online advertising program run by Google. In this process certain keywords targets for the websites and advertisement campaigns runs for those keywords through Google search results.

Search Engine Submission: Search Engine submission is a process in which a website is formally submitted to the search engine for enlisting.

Affiliate marketing: Affiliate marketing is an age-old tool to promote online businesses. In this process different websites makes the affiliate who refers user to the site and get share on the revenue.

Hub-pages: Hub-pages is a website, where registered users can post their content for free. Through this website anyone can promote his or her services and products.

Viral Marketing: Viral marketing is an online marketing technique in which the user facilitates and encouraged to pass along a marketing message.

Pod-casts: Podcast is a digital media file that's distributed over the Internet using syndication feeds for playback on portable media players and personal computers. In the recent time pod-casts created and distributed over the internet for promotional purposes.

R.S.S Feed: R.S.S that stands for 'Really Simple Syndication' is a family of web feed formats used to publish frequently updated content such as blogs, news, pod-casts.