Website SEO Health Check

Your website is your biggest weapon in the competitive market today. With it, you can bring in millions of visitors and generate sales and new clients each and every day. Your website is your brand, one of the most effective advertisements you can have.

With all the potential you have with a website, if you're site doesn't pass the SEO or search engine optimisation health check, it may be up and running but few, if any visitors will find you. You may keep checking to see if you've signed on new clients or made new sales, but you won't see any of the activity you're hoping for. There are a few basic steps to take to ensure your website is search engine friendly.

One of the most important on-page factors are your keywords. Research keywords that are related to your site. Use keyword tools such as Google Adwords Keyword Tool to see exactly what words people are searching for on a daily basis. Create a list of keywords and choose which words you should use for the titles of your web pages. Also, include keywords in the sidebar navigation links and in the meta tags and meta description of your page.

Make sure your site has an search engine friendly URL. For instance, you don't want the URL to be too long. Somewhere under 25 characters should be sufficient. Also, choose either a highly searched for keyword for your URL or a word that describes your business. If you choose a good keyword that's already pulling in traffic from the search engines, your site may begin to draw traffic solely based on the URL. On the other hand, if you have a unique business name for your URL, you may have to depend on other elements of your site to pull in traffic.

Pay attention to good site architecture by making sure your site doesn't take too long to load. Pay attention to your color scheme and make sure everything is readable and that your colors aren't too hard on the eyes. Look at how other websites are designed to get a grasp of what's working for others. Lastly, build internal links to your site by commenting on blogs and leaving links to your website or writing articles with a link in them and submitting those articles to article directories.

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