Search marketers and business owners are constantly looking for ways to improve their organic search results in engines like Google for key phrases they are looking to gain first page results for. What many tend to overlook is the value and importance to proper search engine optimization campaigns through image optimization for SEO.
Here are some important tips every web site and online business should be utilizing to get the greatest value for cheap search engine optimization through the use of properly optimized images:
1. Use Accurate Keywords In Image Title/Name: the most important factor to improving your SEO score with images is properly naming the image itself. When you upload any file to the internet it includes a specific URL name that is associated with that specific file. For example, if you're looking to optimize your web site for a specific term, such as "best weight loss diet", then it would be crucial to name images accordingly like so: "best-weight-loss-diet.jpg". This gives your site more optimization for organic results as images and content fall within the realm of the search terms you're going for.
2. Alt Tags: using alt tags in addition with proper image naming is another important variable that most marketers and companies do not currently employ. Alt tags not only allow you to list the keywords you are going after within the coding of your image and page, but also will be displayed whenever a web user puts their mouse over the image itself. This is picked up by search engines like Google and ads more value to the image and web page itself for organically placed results.
3. Use Relevant Content Around Pictures: it is not enough to simply place images within content that are not relevant to the image or keywords you're going for. Search engines look at everything within a page to rank things properly and if your content is not related to the image or key phrases you're going for, your rankings will be hurt as conflicting in page content can hurt rankings dramatically.
4. Use Your Own Server For Image Hosting: another crucial aspect to optimizing your images to improve organic SEO results is through actually hosting the images on your own server within your own web site. This places the properly named and alt tagged images on your server where engines like Google spider them regularly. Using third-party image sites like Flickr.com don't allow the amount of control needed for proper image optimization and provide almost no organic SEO value. Always host images on your own web server.
Optimizing on-site images for search engine optimization is a great way for web sites to further increase their SEO score for specific search terms they find valuable. By using these few tips properly you can dramatically increase the value images you use on-site provide to your web site and its organic search results.
Colin is an advanced search engine marketer with years of experience in the industry. His preferred source for validated cheap search engine optimization is renowned StimulateSearch.com
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