This is what I consider the biggest step in all of article marketing, productive keyword research. New marketers have a difficult time grasping this concept and can lead quickly to failure and ultimately quitting all together. For this method we will be using keywords known as long tail keywords or keyword phrases.
To give you a picture of how to do the research, let's find an example. Let's choose a random niche to target, heck let's get one that's even highly competitive, the Weight Loss niche.
I prefer using SEO Book Keyword Tool, seobook.com, when doing research. This is a free tool that will assist us in our productive keyword research.
Your next step is to look for long tail keywords, more than one word, that have at least 10 searches per day and less than 10,000 competing sites. (The competition isn't always a factor, it really depends on who is ranked #1 already, we'll talk more on this in a bit.)
I entered in the search box, "Burn Fat", and this brought up a long list of keywords related to burning fat or weight loss. Scroll down to the bottom of the list, here are some keywords that we should be able to compete for.
Found one! does walking on an empty stomach burn more fat?, This is what we call a long tail keyword, this keyword receives 11 daily search results for Google and 16 Results averaged between the top 3 search engines. If we put this keyword in quotation marks, "does walking on an empty stomach burn more fat", and search with Google, we can see the exact competition, a jaw dropping 6 sites.
There are a few other keywords on this list you should look at after we are done here. I can bet that after writing this post people will be jumping on this long tail keyword and some others in that list.
We need to look at the competition for this keyword. I recommend using a back link checker, like backlinkwatch.com, to check your competition's backlinks. If your competition has less than 100 backlinks you should easily be able to out rank them with some social bookmarking and forum profile backlinks.
So with one article we can potentially send 11 people to our site per day, 330 per month. Let's say your site is selling a product with a commission of $23 and you write 10 articles that have this kind of traffic, that's 3300 visitors per month potentially. If only %1 percent converted on your product, that's $759 per month! Not to mention passive income where you are going to set it and forget it.
Using this method you will do effective and productive keyword research. Keyword research in the most important part of getting ranked in search engines, there's no point building content that no one will every see. This is where most internet marketers fail in their business ventures and ultimately give up entirely. Now you know the proper way to do productive keyword research!
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