This article is going to be focused on getting the best from SEO. There are a lot of things that you must know about SEO. SEO is not just about putting keywords into the body of an article or content. If you do this, you may just succeed in creating an article that will be unprofessional. Also SEO involves the use of keyword Density. This is very important as it has a great influence on the outcome of your content. Let us now consider these SEO skills one after the other.
1. Selecting a Keyword: When selecting a keyword you must understand the topic that you are writing on very well. You must know the competition with the keywords related to the topic. You must also know the keyword that people use often when searching about the topic. All these will help you in selecting the best keyword for you. There are a lot of keyword tools online from where you can get suggested keywords for your topic. But I don't fancy them too much. The reason is because they are programmed. And I personally like my brain more than a CPU. But that's me. Most of these online keyword tools won't put the above factors into consideration but if you use your head you would (or at least you should). And try to avoid the very popular keywords. The reason is because it may be too competitive to start with.
So if you are in the making money niche don't start with something like 'make money online', that is just too competitive. You could start with 'internet money making marketing' or something like that. The reasons are that they have the same meaning, it is longer and it would be less competitive. And you will also catch the 'marketing' audience as well as the 'make money' audience. This is why it is better to use your head most times. A computer won't likely think like this because it cannot do more than it has been programmed to do. Another example would be for one in the losing weight niche. Instead of going with lose weight or burn fat you can go with something like 'gain less size'. Again with this you have avoided competitive keywords like lose, calories, pounds, weight etc. This is another reason why your brain works better.
2. Keyword Density: After selecting a keyword, the next thing would be how many times the keyword would appear. This is the whole essence of keyword (KW) density. There are also a lot of internet tools that can help you calculate the KW density of your article or content. But if you want to work your brain and you love some maths, you can calculate it manually. Your KW density is the number of times your keyword appeared divided by the total word count of the article. And since this is in percentage you should multiply the answer by 100. Let us take an example; I have a 500 word article with my KW appearing 9 times. My KW density would be 9/500 x100 = 1.8%. If you didn't get this please just use an online KW density tool; you can find many of them from search engines. But it is said that the average KW density should be between 2-2.5%.
3. Appropriate Keyword Usage: This is very important and it is the reason behind the average KW density. And unlike what a newbie would think, too much KW can actually have a negative effect on your content. Most people that are new to the issue of KW may just start putting a particular KW many times. This may cause your content to be suspected as being malicious by search engines and it may be relegated way down. This is certainly not too good for your content or website. So try to use the average KW density. Little or no KW is also not good as this means that your content will struggle in search engines.
4. Let It Blend: Finally a lot of persons just put KWs into their article body anyhow. So you can find a sentence like 'this is a very great use food broilers for you'. The KW here is supposed to be 'use food broilers'. But the way it was used above doesn't really make any sense. A better way to write this sentence would be, 'this is a great broiler for anyone that loves to use food broilers'. So try to make sure that your KW blends with your story and sentence. Don't just use them anyhow because you want to get a 2% KW density.
These are very important things that you should know about using a KW as a newbie. And KW usage is just like one of the backbones of the whole SEO concept.
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