Becoming Meta Tag Friendly

A bit of on-site SEO for today.

Meta Tags

Meta tags are quick details about your site inserted into the HEAD section of your page. Aside from the Title tag, your meta tag information is a crawler exclusive. This means that visitors to your site can not see the information here, it is for the search engines only. They assist the search engine on it's on-going mission of assembling the web's content by relativity.

Using Meta Tags

Using meta tags is a very simple process. Just go to your HTML file and look for the section, usually towards the top. Your first meta tag will be the title tag (if you don't already have one).

Title Tag

Your Site Title Here

Description Tag

This tag actually starts what I call the "true meta tags" because it includes an actual META tag. You can call it to action by the following code:

A lot of people like to stuff this tag with keywords. This is NOT proper SEO. Your description tag needs to be a well-flowing sentence that includes your keyword(s) and should not exceed 150 characters.

Keywords Tag

The keywords tag is used primarily to reinforce your targeted keywords to the search engines.

Robots Tag

You really only need a robots TAG if you can't upload a Robots.txt file to your site root. Traditionally, the Robots.txt file contains instructions for the search engine crawlers to either index, noindex, follow, or nofollow your site or the links on your site. So if you can't upload *.txt files to your site you can just add the Robots meta tag under your keyword tag. Problem solved! So here are your options in coding the tag:

Index - Allows content to be indexed:
Follow - Allows links to be followed:
Index & Follow - Allows content to be indexed and links to be followed. This is the default behavior and does not have to be included:
NoIndex - Does NOT allow content to be indexed:
NoFollow - Does NOT allow links to be followed:
NoIndex & NoFollow - Does NOT allow content to be indexed OR links to be followed:
Index & NoFollow - Allows content to be indexed but does NOT allow links to be followed:
NoArchive - Search engine will archive content but will not display in search results. This is useful if content is changed frequently:

There are a few more examples of robot tags but they become less and less commonly used from this point on.

Putting It All Together!

It's extremely easy to put these together. Just put one code on each line to keep it nice and organized and you can't really mess it up. Just to be sure, let's have a look:

Meta Tags Without Robots This will be without the optional robots tag:

Your Site Title Here

If you wanted to include the robots tag just insert it under the keywords tag. See, I told you it was simple!

Jesse Eldridge, creator of Search Engine Optimization Guru, specializes in internet marketing, SEO, article marketing, and web design.

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